Why two12?

Imagine a conference where every talk and conversation is focused on your questions and needs. Welcome to two12.

An intimate experience built around YOU.

We leave keynotes, vendor booths, and hundreds (or thousands) of disconnected people to the other events.

The two12 experience is about focus and clarity. Everyone is cut from the same cloth. Successful entrepreneurs, building incredible businesses, looking for the chance to learn, grow, and build relationships with leaders, thinkers, and innovators. You are looking for that 1-degree that will make all of the difference for your business, and we’re here to help you find it.

Take the best things at a regular conference – the stuff that happens for 10 minutes. Turn that upside down and make it 90% of the experience. That’s what it’s like at two12.

Alex Banayan

Author of The Third Door

It’s always my favorite event of the year, and somehow it just keeps getting better every year.

Jason Feifer

Editor-in-Chief of Entrepreneur Magazine


Only 65 attendees are accepted every year. Past alumni include some of today’s most impressive business leaders and entrepreneurs. Instead of adding more attendees or events, we stay small and develop new ways to create more intimacy, connectivity, and personal growth.


At the 2018 event, our mentors grossed more than $100 billion in revenue from their businesses. Each mentor session is led by entrepreneurs and executives who’ve led massive teams, scaled enormous organizations, and managed enterprises that generate billions of dollars in revenue.


Original thinking starts with access to minds that have different perspectives and can help you uncover innovative new solutions. We’re committed to a balance of industry, gender, experience, and strive for equal representation among mentors and attendees.


Every two12 attendee receives their own unique personalized schedule — no two are the same. Your entire experience has been customized around your specific wants and needs, from the mentors you meet to the attendees you share each session with.


Relationships need opportunities to grow and expand. As part of your two12 experience, you’ll be able to bond over structured breaks and connect during guided adventures that take you outside of the boardroom and into new situations.


Everything we do is built around your satisfaction and our confidence that the two12 experience will be well worth your time. Our application process includes direct conversations with our founders to ensure you’re 100% confident that two12 is the right decision for you.

About Our Founders

Adam and Jordan Bornstein

Founding partners of:

Pen Name Consulting, Born Fitness and two12

Alongside founders Arnold Schwarzenegger, LeBron James, Cindy Crawford, and Lindsey Vonn, created and launched Ladder, a revolutionary supplement company and lifestyle brand

Trusted business consultants to multiple 7-, 8- and 9- figure businesses

Past clients include: Tim Ferriss, Masters of Scale (Reid Hoffman), Equinox, Microsoft, Dollar Shave Club, AT&T/DirecTV, Beachbody, Precision Nutrition, and many more

Specialists in Growth, Organic Audience Development, Marketing and Branding, and eCommerce Conversion